Worldwide traveling: constantly seeking innovation
The starting point to understand the hospitality industry is to look at how worldwide traveling is evolving.
Hotels and hospitality: main aspects to understand the change
The travel and hospitality field is constantly seeking innovation. The following elements are determining to understand dynamics that move the sector
- The development of mass tourism and business trips that have radically changed the way people move, leading to a considerable expansion of the offer and demand of accommodation facilities.
- An extension of the traditional concept of hotel. In fact today bed & breakfasts, hostels, private houses or single rooms represent a considerable part of the market offer. In extreme cases shelters such as caravans, containers, camping tents have been recognized as true “accomodation” and considered no longer only spaces for wild adventurers.
- The increasing presence of Millenials as a new generation of consumers. This generation helped to change the sector introducing new needs and habits (just think of the use of social media to share experiences, the use of portals like Tripadivsor, booking, edreams for travel booking).
The Worldwide hotel offer.
From an overall analysis of the hospitality world, it emerges that the field is largely occupied by large hotel chains, managing various brands that are positioned at all levels of the market, from the low cost to luxury, with proposals becoming every day more and more thematic and varied.
The presence of companies like Airbnb has certainly revolutionized and subverted the pre-existing dynamics in the market, leading companies to focus on innovation in order to compete with new, extremely flexible and innovative realities, able to attract large numbers of customers.
The Italian scenario and the role of Italy in national and international tourism.
Italy has always been at the center of desires as a destination for travelers due to the heterogeneity of its territory, the rich artistic, architectural and cultural heritage, the elegance of fashion, the variety of its cuisine.
Italy is recognized all over the world as a symbol of a refined well living.
The hotel offer, however, is inadequate to the demands of careful and expert consumers, whose reviews are within everyone’s reach and therefore extremely insidious.
Spread around Italy there are medium-large chains, while many structures have a merely family character and are managed conservatively, dedicating little budget to the renewal of the spaces.